
How Google (Actually) Works
Google is undoubtedly the world’s greatest search engine (at least until ChatGPT came around). In fact, Google controls about 92.05% market share in the internet industry. In plain terms, Google holds a monopoly
Welcome to the SEO.co search engine optimization (SEO) blog. Join us as we discuss SEO, content marketing, digital PR, link building, artificial intelligence (AI), large language models (LLMs) and other technical search ranking topics.

Google is undoubtedly the world’s greatest search engine (at least until ChatGPT came around). In fact, Google controls about 92.05% market share in the internet industry. In plain terms, Google holds a monopoly

SEO isn’t yet dead. Neither is link building. But artificial intelligence is shaking up the search world more than those 10 blue links ever did nearly three decades ago. SEOs and webmasters alike

Have you rebranded recently or acquired a new domain? Then you may need to merge websites, but you need to do it carefully to maintain your SEO rankings. Below are some of the

Are you finding your conversions aren’t as high as the industry average? Then you may need to bring on board a Conversion Rate Optimization Agency or CRO to address the problem. But what

Search engines, and particularly Google, have heretofore served as the gateway to the online world. Nobody could find anything on the web without previous knowledge of a domain or access to a search

On-site SEO is all about calibrating content for maximum searchability. From keyword research to backlinks to word length, there are several factors that impact search engine optimization (SEO). Is there an ideal ratio

Most website owners understand it’s important to build links for optimum SEO results. However, you can’t just swap links with any old site anymore and get the results you want. Link relevance is

SEO is the ideal way to obtain high search rankings for your website organically. Organic listings in Google are trusted more than advertising and paid listings. That’s why business owners invest a lot

While certain SEO fundamentals, like maintaining a regular and high-quality content strategy, still apply to local businesses, entrepreneurs also need to take measures to optimize their online presence for a local community. If you’re

Search engine optimization (SEO) is multi-faceted and complex. Measuring the return on investment (ROI) of an SEO campaign is even more daunting, especially when direct results cannot always easily be tied to specific

Ripoff Report (ROR) has seen its Google ranking decline in recent months, but a ROR complaint can still hurt your company. If your firm has a complaint against it on ROR, you’ll want

Depending on which industry report you believe, the size of the SEO market is roughly $80 billion. It’s never been easier to start your own digital marketing agency, but that doesn’t mean you