Welcome to the SEO.co search engine optimization (SEO) blog. Join us as we discuss SEO, content marketing, digital PR, link building, artificial intelligence (AI), large language models (LLMs) and other technical search ranking topics.
White labeling PPC management is a marketing strategy that allows you to outsource your campaign management and pay-per-click services. It’s basically a way of outsourcing the work without giving up all control over
Many marketing experts like to work on SEO and PPC in separate silos. While this isn’t a bad idea, per se, incorporating SEO and PPC campaigns can make for a more effective marketing
Site and page structure is a critical part of your website’s SEO. The structure of your pages tells Google the most important pages. So, you influence with your SEO page structure as far
Content writing is a broad term that encompasses many different types of writing. Some writers focus on creating content for blogs, while others are experts at crafting social media posts or articles that
What you don’t know really can hurt you. I can’t think of any content marketers out there who are knowingly sabotaging their own work by intentionally disobeying best practices, yet bad content and
There are many SEO tools on the market, but there are two that stand out as being quite different from one another. Yext is a tool that helps you keep track of your
GPT-3,4, and Artificial Intelligence have been the topic of much discussion lately, particularly among SEOs. Many people are wondering how they will affect SEO professionals in the future. What does this mean for
There are many tools out there that can help you analyze your website traffic, and Adobe Analytics is one of the best. It has some features that Google Analytics doesn’t offer, so it’s
Are you considering slowing down your SEO efforts? Maybe your website is generating a comfortable amount of revenue and you’re thinking about taking a break. Or perhaps you’re just curious about what would
Do you dread the next Google update? Have you experienced a ranking drop or annihilation in the SERPs after one of Google’s regular updates? After every Google update, many people complain about losing
There are numerous reasons hunting down email addresses may be part of your SEO strategy. Maybe you want to reach out to a publisher to ask if they accept guest submissions. Submitting guest
When a company is running an online advertising campaign, it will often look at impressions and clicks as indicators of success. However, these metrics don’t tell the whole story. Impressions are how many
