Welcome to the SEO.co search engine optimization (SEO) blog. Join us as we discuss SEO, content marketing, digital PR, link building, artificial intelligence (AI), large language models (LLMs) and other technical search ranking topics.
Search engine optimization (SEO) is not mysticism. It’s math. But to be fair, there are a lot of components to consider when learning SEO. Even with the more than 200 ranking factors weighed
Sitemaps are a critical and often overlooked element of your site structure, and they play a crucial role for search engines looking to index information about your site. Major sitemap issues include: Lack
Nearly every unique marketing tactic at the top of the funnel can be divided into one of two categories: Inbound Marketing Outbound marketing When you understand the difference between inbound marketing and outbound
As a marketing agency serving mid or small-sized businesses, you know how much these business owners rely on you to guide them on where to invest their money and ultimately maximize the return
Dealing with a tight budget is one of the biggest challenges to an entrepreneur or new startup, particularly a small business owner with limited resources, limited capital, and an unsteady flow of revenue
Did you know that, on average, 53.3% of visitors on a website come from organic search? We all know SEO and keyword rankings matter, but what Search Engine Optimization (SEO) KPIs (key performance
There are a lot of different factors that influence an SEO campaign. Some are major and some are minute. The point is that all of these factors work together in ensuring the success
Blog posts come in all shapes and sizes and are written for varying types of search intent. The intent of your content (as well as the quality of your writer) is the tail
Pay-per-click (PPC) ads were once a hot ticket item in the world of search marketing, serving as an excellent complementary strategy for practically any type of business. But PPC activity is slowing to
Etsy has experienced tremendous growth over the past five years and is now one of the world’s largest ecommerce sites. It allows individual entrepreneurs and businesses to sell homemade products and goods directly
Reader engagement is one of the most important qualities you’ll optimize in a content marketing campaign. The user engagement factor separates the real potential customers from the window shoppers. Engagement–the conscious emotional or
Google updates are expected. In fact they have increased in frequency to an almost constant: When Google announced that it was introducing a new feature to its search algorithm called RankBrain, not
