What is white label SEO reporting? How can you take advantage of white label SEO reports for your SEO agency?
White labeling is a business strategy that allows you to take your own product and “rebrand” it as someone else’s.
For example, say you are an SEO company with a suite of white label tools for managing clients’ search engine rankings.
You can offer these same services under the name of another company (i.e., their brand) and charge more in the process!
This article will discuss how to create white label SEO report for your clients.
Let’s dive in!
Table of Contents
What is White-Label SEO Reporting?
White-label SEO reporting is the process of offering SEO reporting services to your clients, done by a third-party platform of an external company.
The SEO reporting platform needs to generate a report for the client in their desired format.
This is usually done by taking all of your clients’ data and creating thematic visualizations (e.g., infographics) and analytical reports based on that information, like ROI [return on investment] analysis, social media marketing campaigns, or keyword research reports, etc.
Companies that offer packages with white label SEO services are able to increase profits by scaling up what they’re already doing without adding overhead costs.
This can be accomplished by outsourcing work from one company to another – externalizing part of the process so you don’t have to do it yourself. Outsourcing can also reduce labor expenses.
What’s Included in a White Label SEO Report?
Every report is customized to your client’s SEO goals and includes the following core elements:
| Report Section | Description |
|---|---|
| Keyword Rankings | Track current and historical keyword rankings across Google and Bing for desktop and mobile. |
| Keyword Tracking | Ongoing monitoring of targeted terms to identify rank fluctuations and new opportunities. |
| SEO Performance Metrics | Traffic growth, bounce rate, CTR, and other KPIs measuring on-page and off-page success. |
| Backlink Overview | Snapshot of new, lost, and total backlinks, including referring domains and anchor text analysis. |
| Technical SEO Audit | Site speed, crawlability, mobile-friendliness, index status, and structured data insights. |
| Google Analytics Integration | Traffic sources, session duration, goal conversions, and top-performing pages. |
| Google Search Console Insights | Impressions, clicks, average position, and search queries bringing users to the site. |
| Local SEO Metrics | Google Business Profile rankings, map pack visibility, and citation accuracy. |
| Content Performance | Traffic by page, keyword engagement, and top blog posts by conversion. |
| Custom Recommendations | Strategic suggestions for continued ranking improvements based on current data. |
| AI, LLM Rankings | Track and report on your rankings, mentions and visibility in AI search and LLMs like ChatGPT, Google AI Mode, Gemini, Anthropic Claude and Perplexity.ai. |
The Reporting Process: From Data to Deliverable
The white label SEO reporting process is simple, scalable, and repeatable:
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Data Collection: We pull from Google Analytics, Google Search Console, and SEO tools like Ahrefs, SEMrush, and Moz.
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Analysis: Our SEO strategists review the data to identify wins, gaps, and opportunities.
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Report Creation: We build out your branded white label SEO report using your preferred template and delivery format.
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Delivery & Review: You receive a ready-to-send PDF or online dashboard for client review and strategic discussion.
Whether you need weekly, bi-weekly, or monthly delivery, our white label SEO software automates much of this process while still offering room for custom notes and commentary.
What Do White-Label SEO Reporting Platforms Do?
White-label SEO tools perform a variety of tasks, including:
- Gathering data on the client’s website and keywords;
- Creating PDF reports for each individual client in their preferred format (like an infographic);
- Providing recommendations to improve rankings.
Platforms will often integrate (usually via API) with one another, allowing you to connect data from Google Analytics, Google Search Console (GSC), Ahrefs, SEMrush, Moz and others in order to get the data that can be used for making decisions.
What Should You Look for in a Private Label Platform?
Some platforms offer to create reports for a variety of clients, some charge per client and can take care of the entire process.
You’ll want to research how much your prospective platform will cost you on an individual level as well as what kind of benefits it offers (e.g., discounts for creating infographics).
Also, be sure that its format is something that could work with what you’re looking for in terms of ROI analysis or keyword research.
Sometimes even more important is their ability to assist you in the SEO sales process.
When Should You Use a White-Label Platform?
White-label SEO reporting platforms are best used by companies that want to offer more services in a scalable way without taking on overhead costs or hiring additional staff.
Some companies may find that it’s more cost-effective to hire an agency than use a white label platform.
However, hiring a white-label marketing & SEO agency can be expensive when you just require SEO reporting services.
If you already have your SEO services under control, choosing a white-label SEO reporting platform is an ideal choice.
On the other hand, hiring a white-label SEO is beneficial if you would like to scale your entire SEO department.
How to Choose the Best White-Label SEO Reporting Tool
As you can see, it’s highly important to select the right white-label SEO reporting tool for your company. If you’re on the hunt for the best products, here are some steps you’ll need to take.
Always Check Online Reviews:
The most important thing to do when researching white-label SEO reporting platforms is checking for reviews.
It’s best to look at a company’s profile on sites like Google My Business, Yelp, and Facebook because they provide the most accurate information about an individual business.
You’ll want to take note of how the platform works overall (e.g., if it offers different tiers), whether or not their customer service team responds effectively in cases of emergency, and what kinds of clients are using them.
This will give you insight into which features each company has that might suit your needs better than others as well as who would be best suited for that particular product/service combination based on their experience with customers similar to yours.
Check to See if The Product is Offering a Free Trial:
A lot of white-label SEO reporting platforms offer a free trial, which is an excellent way to see if the product suits your needs as well as how it works with other programs you may have in place.
It’s important to do this because not all companies make return policies clear or allow for refunds.
If they don’t mention anything about returns, watch out! It could mean that once you sign up and purchase their service, there’s no going back – even if you find out later down the line that it doesn’t work for what you’re looking for.
Create a List of Expectations:
If you’re not sure what features are necessary for your company, create a list of different expectations that will be important to meet. This way, the right option can come up much more easily when searching through various reporting platforms.
For example: If you want to have monthly reports sent out automatically as opposed to weekly ones (and vice versa), make sure it’s on your list! That could mean all the difference in terms of ROI and keyword research if it’s something that affects how often clients need their data updated or changed based on keywords and campaigns.
Always Compare Different Pricing Models:
At the end of the day, it’s important to remember that there are a lot of different pricing models out there.
Some SEO reporting platforms may offer an unlimited plan for their monthly fee (e.g., $100/month), while others might charge you more based on what features they have included in your package. Make sure to consider all options before deciding on one.
Partner with a Private Label Marketing Agency:
If you’re looking to partner with a white-label digital marketing agency, make sure they have experience not only in the plans and services that are offered but also in your industry.
Create a list of great marketing agencies that are knowledgeable about what it takes for clients like yours to succeed because if they don’t offer these options from the get-go, chances are good that once you sign on their dotted line, you’ll be locked into whatever plan they choose without any room for negotiation or changes down the line.
Why Agencies Choose SEO.co for White Label Reporting
Agencies trust SEO.co because we combine expert strategy with scalable infrastructure:
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100% U.S.-based SEO team (no outsourcing)
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Transparent, white-labeled client communication
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SEO performance insights with actionable takeaways
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Flexible delivery options: PDF, spreadsheet, or online dashboards
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Dedicated account managers who understand your clients’ needs
We’ve helped hundreds of agencies scale with white label SEO services — and our reports are the proof that keeps clients retained.
FAQs: White Label SEO Reporting
1) What is a white label SEO report?
A white label SEO report is a client‑ready deliverable that shows SEO performance (traffic, conversions, visibility, and keyword rankings) with your agency’s branding. We compile data from Google Analytics, Search Console, and leading SEO tools into a clean, explanatory format.
2) How is white label reporting different from sharing raw tool exports?
Raw exports are noisy and unbranded. White label reporting consolidates multiple data sources, adds narrative insights, highlights wins/risks, and recommends next steps—so clients get clarity, not spreadsheets.
3) Which metrics are included by default?
Rank distribution and keyword tracking, organic sessions and conversions, CTR and impressions, top landing pages, backlinks/referring domains, technical health (crawl/index status, Core Web Vitals), local pack visibility, and content performance. You can fully customize the set.
4) Can I customize the template and branding?
Yes. Logo, colors, voice/tone, sections, ordering, and CTA blocks are all customizable. We can mirror your proposal deck or existing client report style.
5) Do you support dashboards as well as PDFs?
Yes—PDF, live dashboards, or both. Dashboards are ideal for day‑to‑day monitoring; PDFs are perfect for monthly executive summaries.
6) How often should I expect reports?
Most agencies choose monthly, but some are weekly, depending on the client contract. High‑velocity programs (e.g., large content or link acquisition sprints) often use bi‑weekly cadences. We’ll adapt the reporting process to your retainer.
7) Which data sources do you integrate?
Google Analytics (GA4), Google Search Console, Ahrefs, Semrush, Moz, Looker Studio, and ad platforms for blended paid/organic context when requested.
8) Can you map goals and conversions in GA4?
Yes. We’ll help configure events/conversions in GA4 so your SEO performance report ties to pipeline and revenue, not just traffic.
9) What if a client only cares about a few target keywords?
We’ll keep full keyword tracking, but your report can foreground the “money” terms, highlight movement for those, and tuck long‑tail growth into an appendix.
10) Do you include competitor benchmarks?
Optionally. We can compare share of voice, keyword rankings, link velocity, and content gap analysis against named competitors.
11) Will the report include local SEO specifics?
Yes—map pack visibility, GBP insights, citation status, local SEO landing page performance, and review volume/sentiment when provided.
12) Can you track technical issues and show fixes?
We include a rolling technical SEO log: issue detected → fix implemented → impact on SEO performance (e.g., crawl rate, indexation, Core Web Vitals).
13) What is white label SEO software in this context?
Our white label SEO software is the stack we use to automate collection, normalization, and visualization—so reports are consistent and on‑time while remaining fully branded to you.
14) How do you prevent keyword stuffing in reports?
We focus on keyword rankings as a measurement, not a strategy. Content and internal links are optimized for intent and UX–especially as the world is more focus on AI, LLMs and ranking on platforms like ChatGPT and Perplexity.ai. Reports document results and recommend actions without forcing unnatural phrasing.
15) Can I add narrative insights for each section?
Absolutely. We encourage commentary for context: “Why did rankings move?” “Which page changes drove conversions?” These notes increase retention.
16) Do you support multi‑location or franchise reporting?
Yes—roll‑up plus location‑level breakouts: local pack visibility, keyword rankings by city, and store‑specific actions.
17) Can you show the ROI of content and links?
We attribute revenue‑adjacent metrics (assisted conversions, first‑touch/last‑touch) to content and campaigns, and we track how authority growth correlates with keyword rankings and leads.
18) How fast can I start?
If you have GA4 and Search Console access ready, we can start within days. First report delivery typically follows an initial baseline period to ensure accuracy.
19) What if the client wants custom KPIs?
We’ll incorporate any KPI you define (MQLs, pipeline, ACV, LTV/CAC proxy) and surface them prominently.
20) Is there a minimum contract?
We recommend quarterly at minimum to demonstrate trend‑level SEO performance; monthly works best for iteration and clear ROI storytelling.
Tim holds expertise in building and scaling sales operations, helping companies increase revenue efficiency and drive growth from websites and sales teams.
When he's not working, Tim enjoys playing a few rounds of disc golf, running, and spending time with his wife and family on the beach...preferably in Hawaii.
Over the years he's written for publications like Forbes, Entrepreneur, Marketing Land, Search Engine Journal, ReadWrite and other highly respected online publications. Connect with Tim on Linkedin & Twitter.
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