Welcome to the SEO.co search engine optimization (SEO) blog. Join us as we discuss SEO, content marketing, digital PR, link building, artificial intelligence (AI), large language models (LLMs) and other technical search ranking topics.
You may have heard that tapping into the potential of accelerated mobile pages (AMPs) can boost the visibility of your law firm’s website or legal directory, but is this really the case? Google
Pay-per-click (PPC) advertising has long been a staple of the digital marketing playbook. The concept is simple—you pay when someone clicks your ad. But beneath that simplicity lies a constantly evolving ecosystem shaped
When you land in a new city and you get a hankering for tacos, what do you do? If you’re like most people, you pull out your phone and search something like “tacos
Dear Google, Stop stealing my work to build your AI robots. Every word I write, every article I publish, every idea I share online is mine. I never gave you permission to scrape
When SEO was first emerging as a strategy, there was one consideration more important than any other: keywords. First, you’d do exhaustive keyword research to see where you ranked versus a leading competitor,
Every law firm wants to rank as highly as possible in search engines, and for good reason. People seeking legal representation for pretty much anything are turning to the internet before any other
Ranking for competitive, high-volume keywords is the holy grail of SEO. Wikipedia has nailed the strategy perfectly: Create timeless, evergreen content worthy of attention Regularly update and improve your old content Recalibrate and
Thanks to the miracle of Ctrl+C, Ctrl+V (and now, the caffeine-fueled firehose of AI), the web has become an echo chamber where everyone is saying the same thing in slightly different words. It’s
Human beings aren’t perfect thinkers. We like to imagine ourselves as logical, straightforward problem solvers, but the reality is, most of the time we’re afflicted with hidden cognitive biases and misconceptions that completely
In the late 1990s, Google founders Sergey Brin and Larry Page wrote their first Web search algorithm. It was based on the concept that when a website links to another, it needs to
The SEO industry is undergoing a seismic shift. The rise of artificial intelligence — especially in the form of autonomous AI agents — is quickly changing the rules of the SEO game. We’re
If you ask most people if they want to be the best at any given thing, they’re probably going to say yes. Who wouldn’t want to be the best at what they do?
